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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A) A/B Testing
B) Variation Testing
C) Rule Based Testing
D) Time Based Testing

2. When using B2B Detect, which two options are valid account origins?

A) Customer date of birth
B) Account Domain
C) Time of day
D) IP address

3. What are the components of an Marketing Cloud Personalization web campaign?

A) Experience, template, and content zone
B) Email capture, homepage, and product requisite
C) Affinity, infobar, and attribution window
D) Configured recipe, visitor profile, and content window

4. What are Marketing Cloud Personalization's machine learning powered algorithms called?

A) Einstein Decisions
B) Einstein Recipes
C) Machine Learning Tools
D) Data Science Workbench

5. What are the three types of ingredients available for a recipe?

A) Machine Learning
B) Recommendations
C) Co-Occurrence
D) Promotions
E) Catalog-based and Trending

Solutions: