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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is true about Einstein engagement frequency (EEF). Select 3

A) It uses last ISO days engagement data
B) EEF uses only commercial send data not transactional
C) The model uses data available only in your account
D) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.

2. How much historical data is immediately available when a managed FB account is added to Social Studio?

A) One Year
B) Thirty days
C) Six Months
D) One week

3. What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A) Orchestration
B) Data Aggregation
C) Next Best Action
D) Data Storage

4. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A) Onlythe business unit(s) immediately below the top level account will have access
B) Onlythe business unit where it was created will have access
C) Onlythe top level business unit will have access and permissions need be set here for sharing
D) All business units will haveaccess

5. Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A) First create and setup a business/advertising account with the audience platform
B) Call the platform hotline to ask for permission to send advertisements.
C) Have subscribers opt-in.
D) No steps are required since it is already configured in your Marketing Cloud account.

Solutions: