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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Number: | AP-215 |
| Exam Duration: | 90 minutes |
| Passing Score: | 60% |
| Exam Format: | Scenario-based, Multiple-select, Multiple-choice |
| Exam Price: | USD 150 |
| Certificate Validity Period: | 12 months |
| Available Languages: | English |
| Real Exam Qty: | 40-45 |
| Related Certifications: | Salesforce Accredited Professional |
| Recommended Training: | Marketing Cloud Intelligence Curriculum |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accredited-professional |
| Section | Weight | Objectives |
|---|---|---|
| Datasets and Data Views | 10% | - View configuration and sharing - Filtering and segmentation - Dataset creation and management |
| Data Quality and Cleansing | 7% | - Duplicate management - Validation rules - Error handling and correction |
| General Functionalities | 13% | - Core platform capabilities - Navigation and interface - Basic concepts and terminology |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Data Permissions and Governance | 5% | - User access and roles - Parent-child data setups - Data update controls |
| Data Harmonization | 3% | - Standardization methods - Cross-source alignment - Pros and cons of harmonization approaches |
| Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Data Integration and Ingestion | 12% | - Refresh schedules and data flow - API and file-based import - Data streams and connectors |
| Dashboards and Visualization | 15% | - KPI and metric display - Chart types and usage - Dashboard design and layout |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Reporting and Analytics | 12% | - Attribution models - Report creation and scheduling - Insight generation and interpretation |
Online proctored or onsite at authorized test centers Register for the Salesforce Marketing Cloud Intelligence Accredited Professional exam through these official channels:
With your exam date confirmed, the 64 practice questions from PassTestking — delivered by email within 1 minute — turn the waiting weeks into structured preparation.
Per the official outline, the Salesforce Marketing Cloud Intelligence Accredited Professional exam spans 13 domains, led by Data Quality and Cleansing (7%), Data Integration and Ingestion (12%), and Dashboards and Visualization (15%). The complete breakdown is in the topics section above; the 64 practice questions at PassTestking cover all of it.
Passing the Salesforce Marketing Cloud Intelligence Accredited Professional exam requires 60%, and the registration fee is USD 150. Since retakes are not free, a readiness check with the PassTestking practice engines is a sensible step before you commit to an exam date.
The AP-215 exam is a Salesforce certification exam covering the Salesforce Marketing Cloud Intelligence Accredited Professional syllabus outlined above. It contributes to these credential paths: Salesforce Accredited Professional. In a competitive market, a Salesforce credential signals verified capability to employers — which is why candidates keep choosing it in 2026. PassTestking prepares you with 64 practice questions in PDF, Desktop Test Engine, and Online Test Engine formats.
Then the written refund policy applies. If you take the Salesforce Marketing Cloud Intelligence Accredited Professional exam within 60 days of purchase and do not pass, PassTestking refunds you in full. The policy excludes exams taken within 3 days of purchase, exams never actually taken, free materials, and expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Prefer to keep going? Exchange for two free exam products of equal value and retain your original update service. Delivery is by email within 1 minute of purchase — contact support if nothing arrives within 2 hours.
Salesforce recommends these training resources for the Salesforce Marketing Cloud Intelligence Accredited Professional exam:
Pair official training with the 64 practice questions from PassTestking to convert study time into exam readiness — especially effective when you are fitting preparation into fragmented hours.
Expect 40-45 in 90 minutes on the Salesforce Marketing Cloud Intelligence Accredited Professional exam. The PassTestking Desktop Test Engine reproduces this environment — real timing, exam-style flow — so the actual test day feels like a rehearsal you have already done.
Everything you need in one purchase: 64 practice questions for the Salesforce Marketing Cloud Intelligence Accredited Professional exam across three formats — a printable, expert-prepared PDF with instant download; a Desktop Test Engine for Windows that simulates the real exam environment with two practice modes and works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS, complete with test history and performance review. Also included: a free demo, 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics Requirements can be revised, so confirm the latest on the official Salesforce exam page before booking.
Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
Correct Answer: B,D 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
Correct Answer: D 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
Correct Answer: B,C,D 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
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