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| Section | Weight | Objectives |
|---|---|---|
| Implement | 20% | - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Data migration strategy based on Media Cloud data model - Non-functional requirements implementation (performance, scalability, etc.) - Security and sharing configuration implementation - CI/CD implementation and deployment support |
| Discovery | 27% | - Integration of Media Cloud with third-party systems - Mapping use cases to Salesforce Media Cloud components - Non-functional requirements identification for Media Cloud applications - Business process and system flow analysis in existing environments - Solution scoping and SOW definition using Media Cloud capabilities |
| Design | 53% | - Data model design and object relationships - Integration architecture and system interoperability - CI/CD strategy and deployment planning - Flow design using Media Cloud ASM capabilities - Reporting and analytics solution design - Solution design using industry best practices - Product model definition and pricing methodology (ASM) - Security model and permission set design |
1. Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
A) Use the Out of the Box Ad Server Integration.
B) Use the Out of the Box Marketing Cloud Intelligence connector.
C) Create a custom solution using Apex code.
D) Create a custom integration procedure to integrate with the ad server.
2. What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
A) Campaign reporting using Media Cloud and Ad Server data
B) Acts as a customer data platform
C) Acts as a data lake for customer data insights
D) Campaign performance using Media Cloud and Ad Server data
3. A Consultant working on the implementation of Media Cloud for a publishing company has been asked by an IT Manager at the publishing company to better understand the structure of the Media Cloud data model.
How should the Consultant describe the characteristics of the Media Cloud data model?
A) It is composed of Custom and Standard Objects.
B) It is composed of Custom and Standard Objects with no extensions.
C) It is composed exclusively of Standard Objects.
D) It is composed exclusively of Custom Objects.
4. A publisher wants to create a media plan that includes linear ads for a specific TV program.
Which object should a Consultant use to define this TV program in Media Cloud?
A) Ad Creative
B) Media Channel
C) Media Plan Placement
D) Ad Space Specification
5. When a media plan is submitted to the ad servers, there is an error related to missing creative or a notification related to a change in the program schedule.
How can this error or notification be made visible on Media Cloud?
A) Through real-time integration to ad servers
B) Through data present on Media Cloud
C) Through campaign analytics reports
D) Through Einstein for Ad Servers
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A,D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |
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