Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Instant Download Salesforce : MCE-Admn-201
Check Updated on: Nov 10, 2026
No. of Questions: 166 Questions & Answers with Exam Engine
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Integration configuration and management - Marketing Cloud extension products and features - Business units, user accounts, and permission settings - Setup Home features and configuration - Security policies, password management, and access control |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Data extensions, relationships, and data architecture - Contact model design and implementation - Preference and profile center configuration |
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Channel Management | 16% | - Email Studio configuration and features - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases |
| Maintenance | 15% | - Account monitoring and system availability - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Email
- B. Link
- C. Account
- D. Subscriber
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > Test Send Emails
- B. My Tracking > A/B Testing
- C. My Reports > Administrator Reports > Email Send Report
- D. My Reports > Administrator Reports > Email Sends By User
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between the contact record and Order Details.
- B. Create a one-to-one relationship between Orders and Order_Details.
- C. Create a one-to-one relationship between Order_Details and Products.
- D. Create a one -to -many relationship between Orders and Order_Details.
Correct Answer: C,D 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Data Extension entry source
- B. Winner evaluation
- C. Run Once schedule type
- D. Journey re-entry settings
Correct Answer: A,B 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Smart Capture
- B. Content Builder
- C. Mobile Connect
- D. Profile Center
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
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