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| Section | Weight | Objectives |
|---|---|---|
| Channel Management | 16% | - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Journey Builder concepts and use cases - Mobile Studio setup and functionality |
| Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Account monitoring and system availability - Data extraction, reporting, and analytics |
| Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings |
| Subscriber Data Management | 18% | - Contact model design and implementation - Data import, export, and quality management - Data extensions, relationships, and data architecture - Preference and profile center configuration |
| Setup | 38% | - Integration configuration and management - Business units, user accounts, and permission settings - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features |
Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
Correct Answer: B 🗳️
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Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
Correct Answer: C,D 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
Correct Answer: D 🗳️
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Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
Correct Answer: B 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
Correct Answer: C,D 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
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