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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Einstein AI
B) Datorama
C) Interaction Studio
D) Google Marketing Platform

2. Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A) Groups
B) Data Extensions
C) Lists
D) Publication Lists

3. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A) Update the automation to include a notification email address for Runtime Errors
B) Move the File Transfer to its own automation and include a notification email address
C) Move the Import definition to its own automation and include a notification email address
D) Update the Import definition to include a notification email address

4. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A) Contact Builder > Data Sources
B) Contact Builder > Synchronized Data Extensions
C) Automation Studio > File Transfers
D) Email Studio > Synchronized Data Extensions

5. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) By default, the username is the MID for the current Marketing Cloud MID.
B) By default, the password will be the password of the logged-in user.
C) Minimum password length is 12 characters.
D) Once created, the user will need to be activated in order to use the SFTP.

Solutions: