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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Edit permissions and Grant permissions to Send
B) Edit permissions and deselect Deny for Email Sending
C) Remove the Marketing Cloud Viewer Role
D) Add the Role Marketing Cloud Channel Manager

2. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records with an email address
B) Select all records which are active in All Subscribers
C) Select all records which have opened an email in the past six months
D) Select all records where Has OptedOutofEmail is FALSE

3. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Web and Mobile Analytics
B) Advertising Studio
C) Personalization Builder
D) Parameter Manager

4. Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?

A) Distributed Sending
B) Content Syndication
C) Analytics Builder
D) Email Rachments

5. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Emails Studio Settings
B) Campaign Settings
C) Account Settings
D) Content Builder Settings

Solutions: