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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing Best Practices15%- Evaluate email design elements and techniques for effective campaigns
- Differentiate elements that impact message deliverability
- Demonstrate subscriber acquisition and retention methodologies
Topic 2: Content Creation and Delivery24%- Configure and execute email sends
- Manage content using Content Builder
Topic 3: Marketing Automation26%- Configure automations using Automation Studio
- Configure and execute journeys using Journey Builder
Topic 4: Insights and Analytics10%- Analyze email performance and tracking data
Topic 5: Subscriber and Data Management26%- Configure segmentation and audiences
- Manage subscribers, lists, and data extensions

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

  • A. Configure Eastern Content Tagging to automatically tag stock art.
  • B. Select categories and content type from the import dropdown when importing images.
  • C. Import a metadata tag index for the stock art so the images are searchable
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

  • A. Navigate to the Job Links tab In My Tracking and update the URL.
  • B. Navigate to the email in Content Builder and update the URL.
  • C. Navigate to URL Expiration in Setup and update the URL.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

  • A. Einstein content block
  • B. Smart capture block
  • C. Interactive Email Form block
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

  • A. Consent Management
  • B. Exclusion Script
  • C. DoNotTrack Attribute
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

  • A. Use Email Address as Subscriber Key.
  • B. Mark the field as the Primary Key.
  • C. Select 'Deduplicate by Email' checkbox.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

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