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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

A) Segment email sends by domain.
B) Use Delayed Delivery
C) Configure Send Throttling.

2. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The template must be approved before updates are reflected.
B) The email must be recreated using the updated template.
C) 'Update Email Now' needs to be applied to each email.

3. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Mark the data extension as Sendable.
B) Use Email Address as Subscriber Key.
C) Mark the field as the Primary Key.

4. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Sender Profile
B) Tabs
C) Campaigns

5. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A) An approval process for sending
B) A nightly automation with a filter activity
C) A verification step In the send automation

Solutions: