Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Updated: Oct 06, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing | - Email Creation and Delivery
|
| Marketing Automation | - Engagement Programs
|
| Maintenance and Best Practices | - System Optimization
|
| Prospect Management | - Lead Lifecycle Management
|
| Account Engagement Administration | - Configuration and Setup
|
| Reporting and Analytics | - Performance Measurement
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What is critical in achieving good email deliverabillty?
- A. Having a text only version of email content
- B. Setting up email authentication
- C. Using personalization in email content
- D. Sending email through dedicated IP
Correct Answer: B 🗳️
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
- B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
- D. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
Correct Answer: B 🗳️
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Static list
- B. Static list or Dynamic, both list can be used
- C. Test list
- D. Dynamic list
Correct Answer: B 🗳️
Select available Webinar Connectors
- A. WebinarJam
- B. GoToWebinar
- C. Demio
- D. ReadyTalk
- E. Webex
- F. ClickMeeting
Correct Answer: B,D,E 🗳️
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
- A. Trigger, listen and check
- B. Trigger, activity and check
- C. Trigger, action and rule
- D. Trigger, activity and rule
Correct Answer: C 🗳️
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