Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Account Engagement Administration | - Configuration and Setup
|
| Topic 2: Prospect Management | - Lead Lifecycle Management
|
| Topic 3: Marketing Automation | - Engagement Programs
|
| Topic 4: Email Marketing | - Email Creation and Delivery
|
| Topic 5: Reporting and Analytics | - Performance Measurement
|
| Topic 6: Maintenance and Best Practices | - System Optimization
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
- C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
- D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
Correct Answer: C 🗳️
Which are true about Marketing Cloud Account Engagement Recycle Bin
- A. Tags are deleted permanently and don't appear in the recycle bin
- B. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
- C. Items in the recycle bin don't count toward usage limits
- D. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
- E. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
- F. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
- G. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
Correct Answer: A,B,C,E,G 🗳️
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CDAB
- B. CDBA
- C. ABDC
- D. CBDA
Correct Answer: B 🗳️
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Assign prospects to an existing user
- B. Create new custom fields and populate field values
- C. Permanently delete prospects
- D. Undelete matching prospects from the Recycle Bin
Correct Answer: A,D 🗳️
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
- A. Create an automation rule to clear the opt out field on the leads and contacts.
- B. Run a permission pass effort to all of the leads and contacts who have opted out.
- C. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
Correct Answer: C 🗳️
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