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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Topic 1: Tracking, Reporting, and Optimization- Analytics and reporting
  • 1. Email tracking metrics
    • 2. Campaign performance analysis
      - Optimization practices
      • 1. A/B testing concepts
        • 2. Deliverability best practices
          Topic 2: Marketing Cloud Core Concepts- Customer engagement fundamentals
          • 1. Data model concepts (Contacts, Subscribers, Leads)
            • 2. Marketing Cloud architecture overview
              Topic 3: Data Management and Integration- Integration concepts
              • 1. API integrations
                • 2. Salesforce CRM integration
                  - Data Extensions and Contact Builder
                  • 1. Import and extract activities
                    • 2. Data modeling and relationships
                      Topic 4: Automation and Journey Orchestration- Automation Studio
                      • 1. Data extension automation processes
                        • 2. Automation workflows
                          - Journey Builder
                          • 1. Decision splits and engagement steps
                            • 2. Journey configuration and entry sources
                              Topic 5: Email Marketing and Content Creation- Email Studio capabilities
                              • 1. Email design and content building
                                • 2. Content Builder assets and management
                                  - Personalization and dynamic content
                                  • 1. AMPscript basics
                                    • 2. Dynamic content rules

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      1. Northern Trail Outfitters は、カート放棄した顧客をターゲットに Facebook 広告を配信したいと考えています。ジャーニーキャンバスに広告キャンペーンアクティビティが追加されました。広告キャンペーンアクティビティを使用するには、どの拡張機能製品を有効にする必要がありますか?

                                      A) 広告スタジオ
                                      B) インタラクションスタジオ
                                      C) ソーシャルスタジオ
                                      D) オーディエンススタジオ


                                      2. ある顧客は、複数のカスタムオブジェクトを含む堅牢なSales Cloud組織を運用しています。従来、この顧客は多くのカスタムオブジェクトを参照する複雑なレポートを作成し、購読者をターゲットにして、別のメールシステムにエクスポートして配信していました。Marketing Cloud Connectの導入に伴い、顧客はMarketing Cloudを使用して送信プロセスを簡素化し、追加の設定を最小限に抑えたいと考えています。この要件を満たすために、コンサルタントはどのような提案をすべきでしょうか?

                                      A) すべてのカスタムオブジェクトをマーケティングクラウドに同期し、送信用のレポートを再作成します。
                                      B) Sales Cloud でレポートの作成を続け、Marketing Cloud でレポートを選択します。
                                      C) Sales Cloudでレポートを作成し続け、それをMarketing Cloudにインポートして送信します。
                                      D) ジャーニーを作成し、Salesforceデータとレポートオブジェクトをエントリソースとして使用します。


                                      3. Northern Trail Outfitters社は、Salesforceのエントリーイベントをジャーニー内で使用して、米国在住の連絡先にSMSを送信しています。しかし、新規の連絡先にはメッセージが届かず、Salesforceエントリーデータ拡張機能の携帯電話番号に国番号が欠落していることに気づきました。この問題を解決するにはどうすればよいでしょうか?

                                      A) Salesforce の電話番号フィールドを +1[電話番号] の形式でフォーマットします。
                                      B) Journey設定で「電話番号を正規化」を選択します。
                                      C) Salesforce の電話番号フィールドを米国ロケールとして設定します。
                                      D) SMSアクティビティで送信国として「米国」を選択してください。


                                      4. Northern Trail Outfitters社は、英国、ドイツ、スイスの子会社でSMSメッセージングを可能にするため、MobileConnectの導入を検討しています。各子会社はそれぞれ独自の事業部門を有しており、すべての市場で単一のロングコードを使用できるかどうかを検討しています。追加のロングコード導入には、どのような機能が関連付けられますか?

                                      A) 各国で受信メッセージをサポートする必要はありますか?
                                      B) 国別にSMS送信に関する独立した報告を行う必要はありますか?
                                      C) 国ごとに異なるFrom Namesをサポートする必要がありますか?
                                      D) SMSでUTF-8文字をサポートする必要がありますか?


                                      5. シナリオ:データチームは、企業アカウントから外部CRMへの購読者の購読解除ステータスの同期を自動化し、統合ファイルを作成したいと考えています。彼らは、すべての傘下事業部門の購読解除データを取得する必要があります。

                                      A) _Subscribers
                                      B) _Unsubscribe
                                      C) _Complaint
                                      D) _BusinessUnitUnsubscribes


                                      Solutions:

                                      Question # 1
                                      Answer: A
                                      Question # 2
                                      Answer: B
                                      Question # 3
                                      Answer: B
                                      Question # 4
                                      Answer: A
                                      Question # 5
                                      Answer: D


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