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  • MCAE-Con-201 (Salesforce Certified Marketing Cloud Account Engagement Consultant)
Exam Code: MCAE-Con-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Topic 2: Account Engagement Administration- Configuration and Setup
      • 1. User roles and permissions
        • 2. Business Unit setup and hierarchy
          • 3. Connector setup with Salesforce CRM
            Topic 3: Prospect Management- Data Model and Segmentation
            • 1. Dynamic and static lists
              • 2. Prospects, lists, and tags
                - Lead Lifecycle Management
                • 1. Scoring and grading
                  • 2. Lifecycle stages and assignment rules
                    Topic 4: Marketing Automation- Engagement Programs
                    • 1. Automation rules and triggers
                      • 2. Engagement Studio program design
                        Topic 5: Maintenance and Best Practices- System Optimization
                        • 1. Data hygiene and governance
                          • 2. Integration best practices
                            Topic 6: Email Marketing- Email Creation and Delivery
                            • 1. Email templates and content creation
                              • 2. Deliverability and compliance

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                Select available Webinar Connectors

                                • A. WebinarJam
                                • B. GoToWebinar
                                • C. Demio
                                • D. ReadyTalk
                                • E. Webex
                                • F. ClickMeeting
                                Reveal Solution  Discussion  0

                                Correct Answer: B,D,E  🗳️

                                A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
                                How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

                                • A. Use the Salesforce Mobile App "Send an Email" button.
                                • B. Use the Salesforce Mobile App "Add to Nurture" button.
                                • C. Use the Salesforce "Add to Nurture" button.
                                • D. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
                                Reveal Solution  Discussion  0

                                Correct Answer: C  🗳️

                                There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

                                • A. False
                                • B. True
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

                                LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
                                Which sequence of events would meet their goal?

                                • A. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
                                  "Adjust score :: +10" to the Form
                                • B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
                                • C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
                                • D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
                                How should this be set up?

                                • A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
                                • B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
                                • C. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

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