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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value.
B. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
C. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
D. The record that was last updated sets the field value for a synced prospect.

Question 2

Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. All
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
C. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
D. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Question 3

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Create new content for the paid search ads that direct to the home page.
B. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
C. Place additional navigation on the LenoxSoft home page.
D. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Question 4

What is available to choose within Repeat Rule

A. Repetition Order
B. Certain Prospects
C. Days before eligible to repeat rule
D. Limit rule matches

Question 5

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Salesforce Connector User has 'Read1 permission to the custom object
B. Install the Salesforce AppExchange Package and verify the Salesforce connector
C. Export all the data and assets from the existing tool
D. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Solutions: