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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 2: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 3: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 4: Data Management and Integration | - Integration concepts
|
| Topic 5: Automation and Journey Orchestration | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)
A. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
B. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
D. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
Question 2
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
A. Import File > Data Extract > File Transfer > Import File
B. File Transfer > Import File > Data Extract > File Transfer > Import File
C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
D. Import File > Query > Data Extract > File Transfer > Import File
Question 3
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?
A. Standardize field naming across all sendable data extensions.
B. Build rules before uploading the respective content.
C. Create a custom list and add all fields required for personalization.
D. Create a synchronized data extension to keep all fields required for personalization up-to-date.
Question 4
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?
A. Entry Source Data Extension
B. Contact Configuration
C. Data Relationships
D. Data Designer
Question 5
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?
A. Synchronized Data Sources poll changes every 15 minutes at the quickest.
B. The associated Contact should be updated to be injected.
C. Orders are not being updated from not meeting criteria to meeting criteria
D. Orders should be set up to allow injection upon update in Connect Configuration
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: D |
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