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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
- 1. User and security configuration
- 2. Marketing application settings
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
- 1. CRM data sharing
- 2. System interoperability
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
- 1. Email templates and personalization
- 2. Customer journey automation
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
- 1. Lead creation and scoring
- 2. Segmentation and targeting
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
- 1. Campaign planning and setup
- 2. Campaign tracking and monitoring
|
| Analytics and Reporting | 10% | - Marketing performance analysis
- 1. Reporting dashboards
- 2. Campaign analytics and KPIs
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You need to export a set of records generated by a marketing query.
Which type of file can you export the record set to?
A) XML(*.xml)
B) Comma delimited (*.csv)
C) Text(Mxt)
D) Microsoft Excel workbook (*.xlsx)
2. You create a new result type in the Campaign Performance Dashboard of Microsoft Dynamics Marketing.
How many Campaign Performance Dashboard columns does the new result type have?
A) 3
B) 4
C) 2
D) 1
3. What type of account should you use to track the costs of marketing supplies?
A) Cost of Goods Sold account
B) Asset account
C) Expense account
D) Bank account
4. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A) Every time a lead is created.
B) When any of the fields used in a lead assignment rule are updated.
C) When a lead is saved after the Assigned To value has been cleared.
D) When a lead that has an empty Assigned To field is created.
5. You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?
A) On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
B) Add a page to the website and embed the HTML code of the landing page into the page.
C) Add a form to the website and configure the form to submit data to the landing page.
D) On any page of the website, create a hyperlink to the landing page URL.
Solutions:
Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: D |