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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Buy' Offerings focused on?

A) Visibility and optimization in the supply chain.
B) Customer buying patterns.
C) Effective 1:1 marketing to facilitate customer purchase decisions.
D) Buy online, pick-up in the store (BOPIS).

2. What is one key benefit of the collaboration network?

A) Best-of breed product design.
B) Understanding customer preferences.
C) Reduced employee turn-over.
D) Rapid partner on-boarding.

3. You can create a powerful self-service experience for the customer using?

A) The IBM Customer Service System
B) The IBM Commerce Framework
C) The IBM Customer Experience Suite
D) The IBM Enterprise Service Process Manager

4. What can AdTarget do?

A) Monitor all advertisements watched on cable television
B) Working with affiliates, target Internet ads without email
C) Force customers to watch the entire Internet ad before entering websites
D) Utilize You Tube to more effectively deliver ad content

5. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) They feel interactive marketing is not appropriate for their business.
B) Cost is too high.
C) Uncertain ROI.
D) Existing systems and data are too disparate.

Solutions: