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IBM M8010-246 Exam Syllabus Topics:
| Section | Objectives |
| Sales Positioning and Value Proposition | - Mapping IBM solutions to customer needs
- Identifying customer business challenges
|
| Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors
|
| Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce
|
| Smarter Commerce Overview | - IBM Smarter Commerce strategy overview
- Business value and concepts of Smarter Commerce
|
| Industry Use Cases and Scenarios | - Retail and e-commerce transformation scenarios
- Omni-channel customer experience examples
|
| IBM Smarter Commerce Solutions | - Commerce and customer engagement capabilities
- Marketing, sales, and supply chain integration
|
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
What are Smarter Commerce 'Sell' Offerings focused on?
A. Integrating the supply chain in order to support the selling process.
B. Driving the customer to the preferred enterprise sales channel.
C. Optimize the customer experience, regardless of touchpoint, or mode of access.
D. Up-sell potential via outbound calling centers and automated dialers.
Question 2
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Social Analytics.
B. Customer Self Service.
C. Distributed Order Management.
D. Logistics Management.
Question 3
Smarter Commerce capabilities are packaged and delivered as what?
A. A single, high-value, shrink-wrapped, solution for commerce.
B. A simple monolithic application for each phase of the commerce cycle.
C. Middleware components requiring additional business function software.
D. Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
Question 4
Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?
A. Social platform.
B. Central decisioning.
C. Customer clustering.
D. Data mining.
Question 5
What customer value is delivered with holistic inventory visibility?
A. Fulfilling orders via inventory in-transit.
B. Providing only the best quality products.
C. Reducing supply chain costs.
D. Incorporating customer sentiment into the order process.
Solutions:
Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: A |