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IBM M2090-743 Exam Syllabus Topics:
| Section | Objectives |
| Big Data Use Cases and Industry Applications | - Industry-specific data solutions
- Enterprise analytics use cases
|
| Competitive Positioning | - IBM differentiation in analytics market
- Competitive landscape awareness
|
| IBM Big Data & Analytics Portfolio Overview | - IBM Big Data solutions positioning
- Core analytics and data management offerings
|
| Sales Approach and Value Proposition | - Customer value identification
- Solution selling methodology
|
IBM Big Data and Analytics Sales Mastery v2 Sample Questions:
1. What do you tell a customer who tells you, "Big Data equals Hadoop."
A) But Hadoop does not work with social data.
B) All of the above.
C) Hadoop is just one technology we will use to get actionable insight from all types of data.
D) Yes, it does.
2. What do you tell a customer that tells you Data Warehousing is obsolete?
A) All of the above.
B) IBM agrees. Our BigInsights product is based on open source Hadoop which we have transformed into an Enterprise ready platform. We have layered this with security, governance and analytics.
C) Our customers have made a lot of investment in data warehousing and this will continue to pay off. We will leverage this infrastructure within our Watson Foundations and will not rip and replace it with something that does not have the performance to analyze unstructured data.
D) All of the analysts are saying the same thing. New technology gives us the ability to finally analyze Big Data, something the Data Warehouse could not do.
Solutions:
Question # 1 Answer: C | Question # 2 Answer: B |