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Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
B) Create a custom Javascript on the frontend webpage to verify data before form submission
C) In the Admin section, select the field and enable the "Block Field Updates" feature
D) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox

2. A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

A) Increase marketing spend on Content Syndication
B) Increase marketing spend on Tradeshows
C) Increase marketing spend on Live Events
D) Increase marketing spend on Webinars

3. A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?

A) Use Marketo's native enrichment feature to integrate the third-party platform
B) Integrate with a CRM to enrich the data
C) Create an API to sync the data
D) Create a webhook to request the information

4. An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

A) One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
B) Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
C) One set of channels should be created, and a tag should be used to determine Direct or Partner
D) Create a single global program to consolidate reporting for both direct and third-party seller marketing

5. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Create a Gate stage name as "Recycle" to split leads for re-engagement
B) Update SQL to Gate with a Max Age 3 days
C) Update SQL to SLA with Max Age 3 days
D) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
E) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL

Solutions: