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Adobe AD0-E554 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Automation Fundamentals- Marketo Engage core concepts
  • 1. Database structure and lead lifecycle
    • 2. Platform navigation and architecture
      - Lead management
      • 1. Lead scoring and grading
        • 2. Lifecycle modeling
          Topic 2: Marketing Activities and Programs- Programs
          • 1. Program types and structure
            • 2. Program membership management
              - Smart Campaigns
              • 1. Flow steps and scheduling
                • 2. Triggers and filters
                  Topic 3: Engagement and Communication- Email marketing
                  • 1. Email creation and templates
                    • 2. A/B testing and delivery optimization
                      - Engagement programs
                      • 1. Nurture campaign setup
                        • 2. Stream design and behavior
                          Topic 4: Reporting and Analytics- Data insights
                          • 1. Smart lists and segmentation
                            • 2. Dashboard interpretation
                              - Performance reporting
                              • 1. Email and program reporting
                                • 2. Attribution and ROI analysis

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