AD0-E560 by Adobe Actual Free Exam Q&As

Question 1

A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers B. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage C. Create a new lead scoring model before hiring SDR reps D. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures

Discussion 0

Correct Answer: A Vote an answer

Question 2

Which report helps assess the success of an engagement program?

A. Engagement Stream Performance Report B. Program Performance Report C. People Performance Report D. Email Performance Report

Discussion 0

Correct Answer: A Vote an answer

Question 3

Which issues commonly arise during a Marketo instance audit? (Choose two)

A. Unused system tokens B. Missing lead activity logs C. Inconsistent folder naming conventions D. Overlapping campaign schedules

Discussion 0

Correct Answer: C,D Vote an answer

Question 4

A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Create a Gate stage name as "Recycle" to split leads for re-engagement B. Update SQL to Gate with a Max Age 3 days C. Update SQL to SLA with Max Age 3 days D. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL E. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL

Discussion 0

Correct Answer: C,D Vote an answer

Question 5

Which campaign logic is most suitable for nurturing early-stage leads?

A. Smart Campaign Triggers B. Batch Campaigns C. Engagement Streams D. Static Lists

Discussion 0

Correct Answer: C Vote an answer

Question 6

A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A. Create separate databases for each geography B. Use Engagement Programs with static lists C. Use Smart Campaigns with geographic and industry-based filters D. Assign leads manually to regional teams

Discussion 0

Correct Answer: C Vote an answer

Question 7

A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A. Batch campaigns with static lists B. Engagement Streams with Smart Campaign triggers C. Dynamic content in batch emails D. Manual segmentation of leads

Discussion 0

Correct Answer: B Vote an answer

Adobe Marketo Engage Architect Master - AD0-E560 Exam Practice Test