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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A) Create a Program Performance Report to calculate success and new people acquired by the program
B) Create an operational Smart List for each stage of the funnel and export to a dashboard
C) Create a Success Path Analyzer report and compare data from different timeframes
D) Create a People Performance Report and add Opportunity Metrics to measure success

2. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Increase sending frequency
B) Warm up IP addresses
C) Use double opt-in for subscriptions
D) Adjust recipient preferences

3. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Utilizing consistent tagging across programs
B) Using dynamic lists for reporting
C) Adjusting lead scores before analysis
D) Mapping CRM fields to Marketo fields

4. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
B) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
C) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
D) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.

5. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
B) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
C) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
D) Leads that are recycled cannot re-enter the Revenue Cycle Model stages

Solutions: