[Jul-2021] Valid Way To Pass Salesforce Exam Dumps with Marketing-Cloud-Consultant Exam Study Guide
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NEW QUESTION 30
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Tracking Extracts
- C. Contact History
- D. Send Logs
Answer: A
NEW QUESTION 31
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- B. Replace the current data extension with a new data extension configured with a Retention Period.
- C. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION 32
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a triggered automation that includes an import activity and triggered send.
- C. Create a triggered automation that includes an import activity and user-initiated send.
- D. Create a scheduled daily automation that includes an import activity and user-initiated send.
Answer: C
NEW QUESTION 33
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
- B. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- C. Use Data Filters to segment data to output a Sendable Data Extension.
- D. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Answer: B,D
NEW QUESTION 34
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. AMPscript
- B. HTML
- C. CSS
- D. SQL
Answer: A
NEW QUESTION 35
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. What will be used as Subscriber Key?
- B. Whatpublication lists will be used?
- C. Will new users have an "Email ID"?
- D. How will Marketing Cloud and the database sync up?
- E. Will the company need a custom preference center?
Answer: A,C,D
NEW QUESTION 36
How do you add a contact in contact builder? (Choose two.)
- A. Add manually to All Subscribers.
- B. Import to MyLists.
- C. Import to DE.
- D. Import to All Subscribers List.
Answer: B,C
NEW QUESTION 37
NTO has to import a file that will be different every time.
What method should be used?
- A. Add and Update
- B. Add Only
- C. Overwrite
- D. Update
Answer: C
NEW QUESTION 38
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Random Split > Send email > Join > Decision Split > Wait > Send email
- B. Decision Split > Send email > Engagement Split > Send email
- C. Engagement Split > Send email > Wait > Random Split > Send email
- D. Random Split > Send email > Wait > Engagement Split > Join > Send email
Answer: D
NEW QUESTION 39
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Data Capture
- C. Test Response
- D. Info Capture
Answer: A,C
NEW QUESTION 40
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- B. A database of record is system in which subscriber's status is maintained
- C. A database of record is any database that contains subscriber data
- D. A database of record is a centralized storage repository of data about objects or people
Answer: B,D
NEW QUESTION 41
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Use different subject lines and send "win back" emails with exclusive offers.
- B. Remove subscribers who have not opened emails in three months.
- C. Increase volume of sending, trying new times and days of the week.
- D. Send inactive subscribers different messaging at a different frequency.
Answer: B,D
NEW QUESTION 42
what storage model should be used if a subscriber has more than one value for an attribute?
- A. Profile Attribute
- B. Data Extensions
- C. Publication Lists
- D. Lists
Answer: A
NEW QUESTION 43
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create a user-initiated message to logged-in customers to send once the website is restarted
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- D. Create and send an apology email that includes a discount for a future purchase to all customers.
Answer: A
NEW QUESTION 44
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
- B. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- C. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- D. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
Answer: B
NEW QUESTION 45
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