Best Way To Study For Salesforce Marketing-Cloud-Consultant Exam Brilliant Marketing-Cloud-Consultant Exam Questions PDF
Updated Verified Pass Marketing-Cloud-Consultant Exam - Real Questions and Answers
To become a Salesforce Certified Marketing Cloud Consultant, candidates must have a deep understanding of the Marketing Cloud platform, including its features, functionality, and best practices. They must also possess knowledge of marketing automation, data management, and analytics. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and is timed at 105 minutes. Candidates must achieve a passing score of 68% or higher to earn the certification.
NEW QUESTION # 61
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?
- A. no reentry
- B. reentry anytime
- C. reentry after time
- D. reentry only after exiting
Answer: B
NEW QUESTION # 62
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Conduct manual imports of customer information from Sales Cloud.
- B. Create a data extension to incorporate the imported data from Dashboard.
- C. Use Marketing Cloud Connect to include data from Sales Cloud.
- D. Combine each individual's channel contact information under one record.
Answer: C,D
NEW QUESTION # 63
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Set up Approval Workflow and Share setting inside Marketing Cloud.
- B. Build out an internal business governance and process to support this.
- C. Integrate an outside CMS with all these permissions built in.
- D. Edit the Content Permissions and Restrictions by Role setting for each user.
Answer: D
NEW QUESTION # 64
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- C. The data source can be a local file, data filter, or file on any FTP.
- D. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
Answer: A,B
NEW QUESTION # 65
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-many relationship between Orders and Order_Details
- B. Create a one-to-one relationship between the contact record and Order_Details
- C. Create a one-to-one relationship between Order_Details and Products
- D. Create a one-to-one relationship between Orders and order_Details
Answer: A,C
NEW QUESTION # 66
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a list, using the 'add and update' method.
- B. Import the file to a data extension, usingthe 'add and update' method.
- C. Import the file to a list, using the 'update only' method.
- D. Import the file to a data extension, using the 'overwrite' method.
Answer: B
NEW QUESTION # 67
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Channel Manager
Answer: A,D
NEW QUESTION # 68
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
- A. The Email Opt Out field needs to be added to the Contact Page Layout.
- B. Email Opt Out is only updated if the send originates in Salesforce.
- C. The previous send used Email Address as a Subscriber Key.
- D. The previous send's user needed to have edit permissions in Salesforce,
Answer: C
Explanation:
Explanation
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences, behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. References: https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 69
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 24 hours.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 70
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Answer: A
NEW QUESTION # 71
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
Answer: D
Explanation:
Explanation
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
NEW QUESTION # 72
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
- B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
- C. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
Answer: D
Explanation:
Explanation
To inject customers into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by a contact activity in journey A. The engagement split can evaluate if customers opened or clicked the email in journey A. The contact activity can update a boolean field on an engagement data extension that indicates if customers are eligible for journey B. Then, an automation can run a query activity to select the customers who have the boolean field set to true and inject them into journey B.
References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_activity.htm&type=5
NEW QUESTION # 73
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- B. Add custom links to the page layouts in Marketing Cloud.
- C. Create data validation rules for the integrated user in Sales Cloud.
- D. Create a Salesforce Data Extension for the user to select during a Guided Send.
Answer: D
NEW QUESTION # 74
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?
- A. SSJS platform function ParseJSON
- B. ParseJSON content block with Content Builder
- C. BuildRowSetFromJSON() AMPscript Function
- D. TransformJSON() AMPscript Function
Answer: C
Explanation:
Explanation
To format the JSON payload from their commerce platform within the email, Northern Trail Outfitters should use the BuildRowSetFromJSON() AMPscript function. The BuildRowSetFromJSON() AMPscript function is a function that allows marketers to parse a JSON string and return a rowset object that can be used to display data within an email message. The BuildRowSetFromJSON() AMPscript function can handle nested JSON objects and arrays. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
NEW QUESTION # 75
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Personalization Strings
- B. Dynamic Content Areas
- C. Guide Template Language
- D. Substitution Strings
Answer: B
NEW QUESTION # 76
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)
- A. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
- B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- C. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- D. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
Answer: C,D
NEW QUESTION # 77
What is the capability of the Import within Contact Builder? (Choose two.)
- A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- C. The data source can be a local file, data filter, or file on any FTP.
- D. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
Answer: A,B
Explanation:
A data source cannot be a data filter so answer A is not right.
NEW QUESTION # 78
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. User roles can be customized to allow or deny specific permissions.
- B. Subscribers can be maintained at the Business Unit level.
- C. Brands can set their own physical address and SAP.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: B,C
NEW QUESTION # 79
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Create an Analytics Builder Discover report.
- B. Use the standard report 'Subscribers Not Sent to'.
- C. Query the _sent Data View for the contact's send status.
- D. Use an automation with Tracking Extract.
Answer: B
Explanation:
Explanation
To report on 'Not Sent' contacts in Journey Builder, Northern Trail Outfitters should use the standard report
'Subscribers Not Sent to'. This report shows how many contacts were not sent an email due to various reasons, such as unsubscribes, bounces, duplicates, or errors. References:
https://help.salesforce.com/s/articleView?id=sf.mc_rn_subscribers_not_sent_to_report.htm&type=5
NEW QUESTION # 80
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.
- C. Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.
- D. Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.
Answer: B
NEW QUESTION # 81
Which two statements are correct about Send Logging? (Choose two.)
- A. AMPscript can be used to pull data from Send Logs for use within emails.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. A business unit can support up to three Send Logs.
- D. Send Log data extensions are archived automatically based on retention settings.
Answer: A,B
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 82
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Number of items per order
- B. Channel preference of customers
- C. Products purchased from a competitor
- D. Last purchase date
Answer: B,D
NEW QUESTION # 83
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