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Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Configure lists and populations - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Implement data management and data extensions |
| Topic 2: Reporting and Analytics | 14% | - Configure and interpret standard reports - Build custom reports and dashboards - Track engagement and conversion metrics - Provide actionable insights and recommendations - Analyze campaign performance |
| Topic 3: Email Marketing | 18% | - Create and optimize email content - Ensure deliverability and inbox placement - Apply template and content block strategies - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content |
| Topic 4: Customer Journey Design | 18% | - Apply personalization and dynamic content - Utilize Journey Builder features and best practices - Map customer journeys across channels - Build decision trees and branching logic - Implement triggered and real-time journeys |
| Topic 5: Discovery and Design | 18% | - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Document current state and desired future state - Identify integration points and data flows - Define success metrics and KPIs |
| Topic 6: Automation and Data Management | 14% | - Utilize automation studio effectively - Implement SQL activities for data processing - Build and manage automation workflows - Manage contact data and data hygiene - Configure imports and exports |
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