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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Setup & Administration6%- Platform configuration and setup procedures
- User attributes management
- Identity system configuration
Einstein Capabilities10%- Ingredients configuration and application
- Einstein recipes overview and usage
Segmentation18%- Segment creation and management
- Segment rules, filters and goals configuration
- Segment performance reporting and analytics
- Segment export and integration with Journey Builder
Solution Overview16%- Definition and business value of Marketing Cloud Personalization
- Product terminology and core implementation components
- Real-time interaction management use cases
Sitemap18%- Content zones configuration
- Unified customer profile building
- Catalog and page mapping
- Web SDK implementation
- Sitemap design and best practices
Activation18%- Mobile and server-side campaigns
- A/B testing setup and analysis
- Open-time email campaigns
- Campaign optimization and measurement
- Campaign creation and execution
Data Integration14%- Data flow management within and outside the platform
- Event API usage and configuration
- Salesforce Connector integration
- ETL feed system implementation

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

  • A. The option to include all custom fields on a segment export
  • B. Theoption to exclude anonymous fields on a segment export
  • C. The option to send segment data to Marketing Cloud
  • D. The option to include built-in fields on a segment export
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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The sitemap provides the functionality that enables IS to identify which three items?

  • A. attributes
  • B. campaign
  • C. content zones
  • D. Templates
  • E. Page types
Reveal Solution  Discussion  0

Correct Answer: A,C,E  🗳️

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How often does interaction studio poll the sftp for new files for ingestion?

  • A. Every 15 minutes
  • B. Immediately
  • C. Daily
  • D. Hourly
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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How quickly does interaction studio synthesize and activate date to gauge and respond to an individualas's in-the-moment intent, across channels?

  • A. 1 minutes
  • B. 30 milliseconds
  • C. 30 Seconds
  • D. 1 second
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

What are three features of the WebSDK when deployed on a website?

  • A. Identity and cookie management
  • B. Rendering campaign for personalisation
  • C. Loading data from ETL feeds
  • D. Sitemapping for data collection
  • E. Configure filters and goals
Reveal Solution  Discussion  0

Correct Answer: A,B,D  🗳️

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