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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 4
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 5
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Which are true about Salesforce Engage

  • A. You can use Salesforce Engage with Gmail by downloading an extension
  • B. Salesforce Engage is not supported for Salesforce sandbox accounts
  • C. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
  • D. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
  • E. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
Reveal Solution  Discussion  0

Correct Answer: A,B,C,D,E  🗳️

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

  • A. The email must also contain assigned user merge fields.
  • B. There must also be a general or specific user as a sender.
  • C. All prospects on the recipient list must be assigned to a user.
  • D. The assigned user must be connected through user sync.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

LenoxSoft wants to create a re-engagement program that will nurture prospects if they ' re last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

  • A. Static or Dynamic list
  • B. Static List
  • C. Dynamic List
  • D. Test List
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

  • A. Maintain the current form
  • B. Replace with a Marketing Cloud Account Engagement form
  • C. Set up a form handler
  • D. Use another third-party form
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Select all available User Email Preferences

  • A. Send daily prospect activity emails (for all prospects)
  • B. Send monthly in
    active automations report email
  • C. Send weekly search marketing email (sent on Mondays)
  • D. Send daily visitor assignment emails
  • E. Send weekly inactive automations report email
  • F. Send an email when a prospect is assigned
  • G. Send daily prospect assignment emails
  • H. Send starred prospect activity alerts
  • I. Send daily prospect activity emails (for my prospects)
  • J. Send daily visitor activity emails
  • K. Send weekly search marketing email (sent on Fridays)
Reveal Solution  Discussion  0

Correct Answer: A,B,C,F,G,H,I,J  🗳️

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