Marketing-Cloud-Account-Engagement-Consultant by Salesforce Actual Free Exam Q&As

Question 1

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a " Request a Quote " form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A. Automation rule match All B. Completion Action C. Page Action D. Automation rule match Any

Discussion 0

Correct Answer: D Vote an answer

Question 2

Is it possible for many users to edit exact same Email Template simultaneously?

A. False B. True

Discussion 0

Correct Answer: A Vote an answer

Question 3

Select available Webinar Connectors

A. WebinarJam B. GoToWebinar C. Demio D. ReadyTalk E. Webex F. ClickMeeting

Discussion 0

Correct Answer: B,D,E Vote an answer

Question 4

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft ' s Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing. B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement. C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data. D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

Discussion 0

Correct Answer: C Vote an answer

Question 5

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App C. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Discussion 0

Correct Answer: A Vote an answer

Question 6

LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. " France Marketer " ).
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users manually and allow each user ' s language to be inherited from the BU ' s language preference in Account Settings. B. Create Marketing Cloud Account Engagement users manually and set each user ' s language preference based on the BU and language they speak. C. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user ' s language to be inherited from Salesforce. D. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

Discussion 0

Correct Answer: C Vote an answer

Question 7

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received. B. For all prospects who have already matched, no new actions will be applied. C. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received. D. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

Discussion 0

Correct Answer: B Vote an answer

Question 8

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs. B. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs. C. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country. D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

Discussion 0

Correct Answer: C Vote an answer

Question 9

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as blank add action as notify assigned user B. Build automation rules add criteria as Contact as " Renewed " add action as notify assigned user C. Build dynamic list add criteria as Contact as " Renewed " add action as notify assigned user D. Build dynamic list add criteria as Contact as blank add action as notify assigned user

Discussion 0

Correct Answer: D Vote an answer

Question 10

LenoxSoft wants to create a re-engagement program that will nurture prospects if they ' re last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A. Static or Dynamic list B. Static List C. Dynamic List D. Test List

Discussion 0

Correct Answer: B Vote an answer

Question 11

What behavior is expected when the " Overwrite Prospect Opted Out field " Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value. B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the " Do Not Email " field upon sync. C. Only 200 records per day can be updated to overwrite the " Opted Out " field value. D. The record that was last updated sets the field value for a synced prospect.

Discussion 0

Correct Answer: D Vote an answer

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Question 12

What would an Administrator set up to have a document automatically download after a successful form completion?

A. Redirect the prospect directly to the URL of the content by checking the box labeled " Redirect the prospect instead of showing the form ' s Thank You Content. " B. Include a link to the content in the Thank You Content of the form. C. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled " Redirect the prospect instead of showing the form ' s Thank You Content. " D. Create an email template that includes a link to your document. On your form, add a completion action to " Send autoresponder email " and select the email template that includes the document.

Discussion 0

Correct Answer: D Vote an answer

Salesforce Certified Marketing Cloud Account Engagement Consultant - Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test