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IBM P2080-096 Exam Syllabus Topics:

SectionWeightObjectives
Offer Management, Personalization and Delivery Channels14%- Offer Catalog Creation and Attribute Personalization
  • 1. Static and Dynamic Offer Template Authoring
    • 2. Offer Eligibility Rules and Volume Cap Limits
      - Multi-Channel Output Integration
      • 1. Real-Time Integration with Unica Interact
        • 2. Email, SMS and Direct Mail Channel Connectors
          Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
          • 1. Runtime Performance Bottleneck Diagnosis
            • 2. Flowchart and Table Object Access Restrictions
              Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
              • 1. Select, Merge, Extract and Snapshot Process Setup
                • 2. Mail List, Call List and Output File Generation
                  - Batch Scheduling, Triggering and Execution Controls
                  • 1. Recurring Schedules and Event-Driven Flowchart Runs
                    • 2. Execution Logging, Failure Retries and Error Handling
                      Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
                      • 1. Database Schema and ODBC Data Source Configuration
                        • 2. Campaign Server, Listener and Runtime Agent Roles
                          - Installation, Upgrade and Environment Migration
                          • 1. Patch Application and Version Compatibility Rules
                            • 2. Pre-install Hardware and OS Prerequisite Checks
                              Unica Campaign Data Model, Tables and Audience Segmentation28%- Base Tables, User Tables and Derived Table Design
                              • 1. Customer Contact History and Response Tracking Tables
                                • 2. Lookup Tables and Reference Data Integration
                                  - Segment Creation, Select Statements and Filter Logic
                                  • 1. Raw SQL and Campaign Macro Segmentation Queries
                                    • 2. Sampling, Exclusion and Duplicate Suppression Rules

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      Question 1

                                      What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?

                                      A. Operational monitoring
                                      B. Scheduled definitions
                                      C. Scheduled Runs
                                      D. Cognos reports


                                      Question 2

                                      In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

                                      A. Campaign code
                                      B. Cell reports
                                      C. Processes
                                      D. Flowchart name


                                      Question 3

                                      In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

                                      A. Dimension hierarchy
                                      B. Profiles
                                      C. Segments
                                      D. Samples


                                      Question 4

                                      What information is used to determine if response data in Unica Campaign should be recorded?

                                      A. ID information
                                      B. Attributes of Interest
                                      C. Attributes of Interest, ID information, and Response codes
                                      D. Response codes


                                      Question 5

                                      In Unica Campaign, the flowchart Schedule Process can start a basic schedule based on which feature(s)?

                                      A. Date and trigger
                                      B. Date and time
                                      C. Date, time and trigger
                                      D. Trigger


                                      Solutions:

                                      Question 1
                                      Answer: A
                                      Question 2
                                      Answer: C
                                      Question 3
                                      Answer: A
                                      Question 4
                                      Answer: C
                                      Question 5
                                      Answer: C

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