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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Market' offerings focused on?

A) Personalized customer engagements across multiple touch-points.
B) Visibility and optimization in the supply chain.
C) Customer buying patterns.
D) is a buy online, pick-up in the store (BOPIS).

2. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Unica, Coremetrics, SPSS, Cognos.
C) Web browser, mobile applications, social platform, data mining.
D) eCommerce, POS, kiosk, call center.

3. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) All of the above.
B) Customer segmentation.
C) Unica
D) Cross-channel campaign management.

4. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Coremetrics
B) Unica
C) WebSphere Commerce
D) Sterling Commerce

5. The Smarter Commerce Collaboration Network supports what?

A) Customer interaction regarding new products and concepts.
B) Internal product development processes.
C) Transportation providers and partners.
D) Marketing programs.

Solutions: