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HP HP2-B102 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Solutions and Services25%- Value-added services and support offerings
- Software tools and management utilities
- HP managed print services (MPS)
Topic 2: Sales Process and Techniques25%- Upselling and cross-selling strategies
- Handling objections and competitive positioning
- Consultative sales methodology
Topic 3: HP Imaging and Printing Technologies & Products30%- HP hardware and MFP solutions overview
- HP supplies portfolio and cartridge technology
- HP laser and inkjet printing technologies
Topic 4: Industry Trends and Customer Needs20%- Identifying customer segments and requirements
- Customer business challenges and pain points
- Imaging and printing market trends

HP Imaging and Printing Sales Fundamentals Sample Questions:

Which imaging and printing process is becoming less important because of the capability to produce digital content?

  • A. stapling
  • B. copying
  • C. scanning
  • D. emailing
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Why are up-selling and cross-selling beneficial to a channel partner?

  • A. They allow the partner higher profits in combination with faster sales cycles.
  • B. For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
  • C. They typically involve a higher value product leading to higher profits
  • D. They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

What does the HP Embedded Web Server do?

  • A. shows end users all devices that are available for printing
  • B. orders supplies automatically
  • C. enables users to access and manage imaging and printing devices remotely
  • D. automatically notifies the IT department every time an imaging or printing device is used
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

According to HP, what is involved in cross-selling?

  • A. selling the client a balanced mix of HP MFPs and single function printers
  • B. selling the client accessories that go with their device to make them more functional
  • C. selling HP printers that can print from both a Macintosh and a PC
  • D. selling the client a device that has more features to drive cost savings
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

What is a key reason for HP's reputation of reliability?

  • A. fewer product cycles
  • B. rigorous testing
  • C. industry-leading service and support
  • D. stronger plastic framework
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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