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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) Overlay video ad
B) Video placement ad
C) Click-to-play video ad
D) In-stream video ad

2. Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?

A) Brand advertiser
B) Direct response advertiser
C) Display advertiser
D) Campaign advertiser

3. You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool
works and the four options for keywords this tool can utilize. Which one of the following is NOT a
feature of the keyword tool?

A) Find negative keywords based on irrelevant placement sites.
B) Find additional keywords based on your existing keywords.
C) Find negative keywords based on existing keywords.
D) Find additional keywords based on competitor's ads.

4. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

A) Find your target audience.
B) Identify your goals.
C) Set your bids and budget.
D) Create your custom display ad.

5. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Opportunity to participate on multiple platforms, allowing portability of content
B) Ability to engage with a massive community that is already interacting with the content
C) Access to the largest inventory of professional and user-generated videos in the world
D) Online presence to sell items in an auction-style format using Google Checkout

Solutions: