Salesforce Certified Marketing Cloud Email Specialist - Marketing-Cloud-Email-Specialist Exam Practice Test
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
Which metric should be analyzed as a possible indicator of bad sender reputation?
Correct Answer: A
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Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
Correct Answer: A
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Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
What should be set up to help organize NTO's email tracking results?
Correct Answer: C
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Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
Which configuration caused the send to fail?
Correct Answer: C
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Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
Which solution should make locating appropriate images easier?
Correct Answer: C
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Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
What should NTO use to make sure email addresses are valid before adding to its audience?
Correct Answer: C
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A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
What is the reason records are NOT being recorded?
Correct Answer: B
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An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
How should the marketer use low-code to create this segment?
Correct Answer: C
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Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
How should the automation be configured to run?
Correct Answer: A
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Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
Correct Answer: B
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