MCE by Marketo Actual Free Exam Q&As

Question 1

Which two statements differentiate smart lists from segmentations? (Choose two.)

A. A lead can exist in multiple segments within the same segmentation. B. Smart lists can only generate information on the lead for the past 90 days. C. Snippets are created from smart lists. D. A lead can exist in multiple smart lists. E. Snippets can be dynamically changed based on segmentation.

Discussion 0

Correct Answer: D,E Vote an answer

Question 2

An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?

A. Changes to the engagement program cadence B. Contribution to the engagement score C. Lead score D. Email performance

Discussion 0

Correct Answer: A Vote an answer

Question 3

A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?

A. Webinar Channel B. Email Blast C. Roadshow Channel D. Tradeshow Channel

Discussion 0

Correct Answer: A Vote an answer

Question 4

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?

A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign. B. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign. C. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign. D. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

Discussion 0

Correct Answer: D Vote an answer

Question 5

A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?

A. A text token for the link to a displayed image B. A styled rich text token for the subject line. C. A lead token for the lead's first name D. A text token for the link to the content

Discussion 0

Correct Answer: D Vote an answer

Question 6

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?

A. The report will identify the last program status as a success and calculate based on that. B. The report will return a null value for cost per success. C. The report will identify the first program status as a success and calculate based on that. D. The report will return an error for cost per success.

Discussion 0

Correct Answer: B Vote an answer

Question 7

Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.

Discussion 0

Correct Answer:

Question 8

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.
Which form property should be edited?

A. Visibility Rules B. Mask Input C. Field Type D. Validation Message

Discussion 0

Correct Answer: A Vote an answer

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