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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
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The benefit of obtaining the MCE Exam Certification
Message certification experts are quite confident in their work environment as their capabilities are backed by Marketo.
The interviewer generally selects qualified Marketo experts over other counterparts during meetings.
As Marketo Certified Professional, the MCE exam is one of the trusted qualifications in the marketing field, which is why applicants usually get a blogging certification.
For more info visit:
Marketo University Learning Paths
Who should take the MCE Exam
The Marketo Licensed Specialist, MCE certification is a globally recognized certification which is also covered in MCE Dumps, generally developed for:
Responsible for advertising procedures
Email automation professional
Advertising and digital marketing supervisor
Media automation supervisor
SEO advertising supervisor
Responsible for the automation of advertising and marketing
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - Attribution and engagement analysis - Performance reporting |
| Topic 2: Marketing Automation Fundamentals | - Marketo Engage architecture and core concepts - Programs, campaigns, and workspaces |
| Topic 3: Email Marketing | - Email deliverability and testing - Email creation and personalization |
| Topic 4: Lead Management | - Segmentation and smart lists - Lead lifecycle and scoring |
| Topic 5: Campaign Management | - Automation flows and scheduling - Smart campaigns and triggers |
| Topic 6: Integrations | - API and data sync concepts - CRM integration (Salesforce, etc.) |
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