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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Monitor program performance and optimize - Manage program updates and enhancements |
| Topic 2: Integration | 22% | - Integrate with Salesforce CDP - Integrate with Service Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud - Integrate with Commerce Cloud |
| Topic 3: Strategies and Design | 16% | - Define points, benefits, and redemption processes - Design loyalty program architecture and data model - Apply implementation best practices - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies |
| Topic 4: Loyalty Program and Process Configuration | 52% | - Configure partner management and collaboration - Configure permissions and security model - Configure foundational program settings - Define incentives, experiential rewards, and vouchers - Manage member enrollment, profiles, and preferences - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. A Consultant was tasked with setting up the connection between Salesforce Loyalty Management and Marketing Cloud. The Consultant created a new user account in Marketing Cloud Which two items on the Marketing Cloud user account should the Consultant configure to enable the user account to successfully connect with Salesforce Loyalty Management?
A) API access
B) Grant access to the correct business unit
C) User account must exist within the Loyalty Management org
D) Assign the permission set to the user account
2. A Loyalty Management Consultant recently created a new analytics app, but users cannot access the app.
Which two statement correctly describes how to grant proper access on the user details page
A) Assign the user the analytics profile for analytics for Loyalty.
B) Assign access by checking CRM Analytics plus user
C) Assign user access to the analytics for Loyalty role.
D) Assign user access to permission sets for analytics for Loyalty.
3. When setting up a Loyalty Program what is one of the ways a company can measure member engagement with the Loyalty Program?
A) Analytics Studio
B) Benefits types
C) Qualifying Currency
D) Transaction Journals
4. The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
Which two integrated Salesforce applications can facilitate this com
A) Salesforce Marketing Cloud
B) Salesforce Customer Data Platform
C) Salesforce Field Service Lightning
D) Salesforce Cloud Intelligence
5. A company has decided to use Loyalty Management for customer retention, which will lead to increased revenue. Based on market research, the company decided to make the points available for its Loyalty Program Members after the return period of 14 days is over.
What is the best solution to meet the company's business requirements?
A) Enable Pending Points
B) Enable Deferred Points
C) Enable Escrow Points
D) Install App Exchange
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: C,D | Question # 3 Answer: D | Question # 4 Answer: A,B | Question # 5 Answer: B |
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