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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| On-Going Loyalty Management | 10% | - Manage program updates and enhancements - Configure analytics, dashboards, and reporting - Monitor program performance and optimize |
| Integration | 22% | - Integrate with Service Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud - Integrate with Salesforce CDP - Integrate with Commerce Cloud |
| Loyalty Program and Process Configuration | 52% | - Manage member enrollment, profiles, and preferences - Configure permissions and security model - Configure foundational program settings - Configure partner management and collaboration - Define incentives, experiential rewards, and vouchers - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression |
| Strategies and Design | 16% | - Apply implementation best practices - Assess business requirements and define loyalty solution - Design loyalty program architecture and data model - Design promotion lifecycle and engagement strategies - Define points, benefits, and redemption processes |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. A Consultant was tasked with setting up the connection between Salesforce Loyalty Management and Marketing Cloud. The Consultant created a new user account in Marketing Cloud Which two items on the Marketing Cloud user account should the Consultant configure to enable the user account to successfully connect with Salesforce Loyalty Management?
A) API access
B) Grant access to the correct business unit
C) User account must exist within the Loyalty Management org
D) Assign the permission set to the user account
2. A member reaches out to the Member Services team regarding points that have expired and requests to restore them. The Loyalty program has a fixed model expiration for non-qualifying points.
How should the Member Services Agent restore the expired points and also set them to expire in the next two months?
A) Edit the 'Credit' ledgers corresponding to the points that expired and extend the expiration date to two months from the current date
B) Use 'Adjust Points' action on Loyalty Program Member page to credit points and select the Points Expiration Date as two months from the current date
C) Edit the Loyalty Member Currency record to restore the Points Balance and set the 'NextExpirationDate' field to two months from the current date
D) Delete the transaction journal that expired the points and re-run the expiration Data Processing Engine job after two months
3. For the integration of Loyalty Management and Service Cloud, which two methods should a Technical Consultant use for associating a Loyalty Program Member with a Case?
A) Add the 'Create Case' action on the Loyalty Program Member page layout
B) Add the 'Associate Program Member' action on Case page layout
C) Add the loyalty Program Members' related list on the Case page layout
D) Add the 'Cases' related list on the Loyalty Program Member page layout
4. Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A) Install and configure Marketing Cloud Connect to integrate with Loyalty Management
B) Install and configure Salesforce Marketing Cloud Contacts Connection
C) Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
D) Design Datasets with Dataflows and the Dataset Builder
5. An Administrator needs to analyze the performance of the Loyalty Program.
What Loyalty Analytics permission does a System Administrator need to set up and customize?
A) Loyalty Analytics User
B) Data Pipeline User
C) CLAAnalytics Base Admin
D) CRM Analytics User
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: B | Question # 3 Answer: C,D | Question # 4 Answer: A | Question # 5 Answer: A |
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