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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Billing, Invoicing, and Revenue Management10%- Explain integration with ERP and financial systems
- Configure billing schedules and rules
- Describe revenue recognition and reporting
- Describe billing and invoicing processes
Topic 2: Media Planning and Proposal Management22%- Configure media plans and rate cards
- Describe the proposal creation and management process
- Manage proposal approval workflows
- Configure inventory and ad placement products
Topic 3: Sales and Order Capture22%- Describe order management capabilities
- Configure products, bundles, and promotions using Industries CPQ
- Configure guided flows for sales processes
- Describe the lead-to-order process
Topic 4: Audience and Inventory Management13%- Configure rate cards and pricing models
- Describe inventory management and availability
- Describe programmatic and direct sold inventory
- Configure audience segments and targeting criteria
Topic 5: Order Management and Fulfillment18%- Manage order lifecycle and status tracking
- Describe the order decomposition process
- Describe integration with third-party ad servers and systems
- Configure order items and fulfillment workflows
Topic 6: Media Cloud and Salesforce Industries Basics15%- Identify Media Cloud products and bundles
- Describe the Media Cloud architecture and component relationships
- Describe the purpose and capabilities of Media Cloud
- Explain how Media Cloud integrates with other Salesforce clouds

Salesforce Media Cloud Consultant Sample Questions:

Question 1

What are two roles of marketing cloud intelligence in media cloud?

A. acts as a customer data platform
B. compaign reporting using media cloud and ad server data
C. campaign performance using media cloud and ad server data
D. acts as a data lake for customer data insight


Question 2

Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?

A. a media plan version field in opportunity line item (OLI)
B. product mapping to an active price list
C. quotes, and 'Sync to opportunity' custom button
D. product schedule functionality


Question 3

A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?

A. OmniStudioUser
B. MediaCloudRuntime
C. Media Cloud Base User
D. OmniStudioAdmin


Question 4

Amedia firm would like to update campaign level details to compare schedule versus actual delivery on a daily basis. Which approach should a consultant take in this scenario?

A. get the schedule versus actuals using downstream real-time integration
B. Use an offline, static report to get the schedule versus actual details
C. implement a listener integration to the downstream billing system for real-time schedule versus actual details
D. get the schedule versus actuals using a revenue schedule tool or downstream batch integration


Question 5

Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

A. use the out of the box ad server integration
B. create a custom integration procedure to integrate with the ad server
C. use the out of the box marketing cloud intelligence connector
D. create a custom solution using apex code


Solutions:

Question 1
Answer: B,C
Question 2
Answer: C
Question 3
Answer: B,C
Question 4
Answer: D
Question 5
Answer: B,D

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