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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

TopicDetails
Topic 1
  • Digital Marketing Proficiency: This section of the exam describes governance and compliance with digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
Topic 2
  • Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.
Topic 3
  • Channel Management: This section of the exam describes the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
Topic 4
  • Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
Topic 5
  • Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Best guide For Marketing Cloud Administrator Certification Exam

Quick preparation guide if you don't have time to read complete the page

The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.

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