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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

A) Persons Accounts
B) Lead Accounts
C) Contact Accounts

2. What is needed for a page action to trigger for a prospect visiting a high value web page?

A) Adding a page action on the form.
B) Create an automation rule based on the specific webpage.
C) Adding a page action and Marketing Cloud Account Engagement tracking code on the page.
D) Add a completion action on the landing page.

3. Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

A) %%description%%
B) %%name%%
C) %%content%%
D) %%tittle%%
E) %%form%%

4. What are two benefits of the engagement studio tasting experience?
Choose 2 answers

A) Understanding the timeline of the program
B) Evaluating email template options for the program
C) Visualizing a prospect's possible paths
D) Measuring a specific step's performance

5. An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

A) The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
B) The prospect will immediately progress down the No' path since the email open did not occur on day 3.
C) The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
D) The prospect will immediately progress down the "Yes" path since the email was opened.

Solutions: