Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud Solutions
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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
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Oracle 1z0-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Partner Integrations | - Responsys Integration with Technology Partners |
| Programs | - Program Design and Publishing - Program Analysis and Testing |
| Campaigns / Forms | - Personalization and Dynamic Content - Forms Management - Campaign Setup and Testing |
| Integration: Interact Connect | - Contact Event Data Exports - Connect Jobs Configuration - Data Gateway Setup |
| Reporting | - Standard Reports and Dashboards - Custom Reports with Measures and Dimensions |
| Initial Configuration / Deliverability | - Domain Branding and Delegation - Conversion Tracking and Subscription Management - IP Warm-Up and Suppression Settings - Bounce Processing and Spam Handling |
| Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Multi-Channel Campaigns | - Rapid Retargeter Display Campaigns - SMS Campaigns |
| Creating and Managing Content | - Document and Email Creation - HTML Code and Responsive Design |
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