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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Discovery Report
B) Audience Usage Report
C) Media Discovery Report
D) Campaign Activity Report
E) Buyer Exchange Report
F) Funnel Analysis Report

2. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
B) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
D) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
E) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Manually enter the pixel required for sending campaign data to the partner.
B) Create a Dynamic Synchronous container to support the transfer of data.
C) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
D) Configure custom parameters to deliver data to the media execution partner
E) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.

4. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-service OnRamp
B) Corporate classification
C) Self-classification
D) Managed classification

5. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Target
B) Buy
C) Optimize
D) Avoid

Solutions: