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| Section | Objectives |
|---|---|
| Topic 1: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 2: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 4: Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Topic 5: Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
1. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
B) Select "Suppress cache busting" advanced configuration option.
C) Select "Suppress multiple tagging" advanced configuration option.
D) Select the "Disable mobile support" advanced configuration option.
E) Click the "Mobile" configuration template.
2. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
D) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A) Global DMP nerve center
B) A single seat shared by all regions
C) Global template with local nuances
D) Full agency control
E) Horizontal regional empowerment
4. Identify three environments where you can successfully execute ID swaps from. (Choose three.)
A) Desktop and mobile web sites
B) Hybrid apps using a web view
C) Native apps using BlueKai SDKs without web view
D) Native apps using BlueKai SDKs using web view
E) OTT box without web view
5. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
A) Data Scoping
B) Discover
C) Data Ingestion
D) Operational Rollout
E) Data Classification
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: E | Question # 3 Answer: B | Question # 4 Answer: A,B,D | Question # 5 Answer: B |
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