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  • 1Z0-1032-26 (Oracle Responsys Marketing Platform 2026 Implementation Professional)
Exam Code: 1Z0-1032-26
Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud
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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics and Reporting- Campaign performance analysis
  • 1. A/B testing analysis
    • 2. Reports and dashboards
      • 3. Email engagement metrics
        Topic 2: Automation and Orchestration- Marketing automation workflows
        • 1. Program Designer usage
          • 2. Event-based triggers
            • 3. Journey optimization
              Topic 3: Message Design and Content- Email and template design
              • 1. Template creation and management
                • 2. Dynamic content and personalization
                  • 3. Content testing and validation
                    Topic 4: Responsys Platform Overview- Core Architecture and Components
                    • 1. Responsys account structure
                      • 2. User roles and permissions
                        • 3. Navigation and setup basics
                          Topic 5: Audience Management- Data management and segmentation
                          • 1. Profile lists and extensions
                            • 2. Data imports and integrations
                              • 3. Segmentation rules and filters
                                Topic 6: Campaign Management- Campaign creation and configuration
                                • 1. Scheduling and activation
                                  • 2. Multichannel campaign orchestration
                                    • 3. Email campaign setup
                                      Topic 7: Deliverability and Compliance- Email deliverability management
                                      • 1. Unsubscribe and preference handling
                                        • 2. Sender reputation management
                                          • 3. Spam compliance and regulations

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

                                            • A. Measure = Responders, Interval = 3 days
                                            • B. Measure = Unique Conversions, Event Date = 3 days
                                            • C. Measure = Total Clicks, Interval = 3 days
                                            • D. Measure = Single Clicks, Sent Date = 3 days
                                            • E. Measure = Responders, Event Date = 3 days
                                            Reveal Solution  Discussion  0

                                            Correct Answer: C  🗳️

                                            You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
                                            How should you join or reference data from the table?

                                            • A. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
                                            • B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
                                            • C. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
                                            • D. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: A  🗳️

                                            You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
                                            How should you configure a report to do this?

                                            • A. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
                                            • B. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
                                            • C. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
                                            • D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
                                            • E. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
                                            Reveal Solution  Discussion  0

                                            Correct Answer: C  🗳️

                                            You are creating a filter with many conditions in Filter Designer.
                                            What functionality in Responsys should you use to guarantee that your rules execute as you want?

                                            • A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
                                            • B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
                                            • C. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
                                            • D. You can only order the rules in the top-down order in which Responsys will execute them.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Your new Responsys customer wants to begin sending email campaigns.
                                            Which three practices should they employee for their IP address warm-up process? (Choose three.)

                                            • A. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
                                            • B. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
                                            • C. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
                                            • D. Minimize complaints and bounces to establish a good reputation with each ISP.
                                            • E. Send carefully planned content to highly engaged recipients.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: B,D,E  🗳️

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