Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Updated: Sep 13, 2026
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Topic 2: Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Topic 3: Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Topic 4: Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
| Topic 5: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Which field value can you NOT modify after you create a budget workbook?
- A. Interval
- B. Name
- C. Start Date
- D. Contact
Correct Answer: B 🗳️
What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?
- A. The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
- B. The rate card is permanently deleted.
- C. The rate card is deactivated, but can be reactivated.
- D. The rate card is deactivated and cannot be reactivated.
Correct Answer: D 🗳️
Which two one-click tasks can you create in a default Microsoft Dynamics Marketing project? Each correct answer presents a complete solution.
- A. Scheduled Appointment
- B. Qualified Lead
- C. Sent Proposal
- D. Routed Proof
Correct Answer: B,D 🗳️
You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
Which two actions can you take with the contact? Each correct answer presents a complete solution.
- A. Add the contact to the Vendor group.
- B. Change the contact group to Client.
- C. Change the contact group to Vendor.
- D. Add the contact to the Client group.
Correct Answer: A,B 🗳️
Which field value can you NOT specify in a Request for Quote (RFQ) template?
- A. Date
- B. Vendors
- C. Status
- D. Requirements
Correct Answer: A 🗳️
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