Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Topic 2: Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Topic 3: Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Topic 4: Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
| Topic 5: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which field value can you NOT modify after you create a budget workbook?
A) Interval
B) Name
C) Start Date
D) Contact
2. What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?
A) The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
B) The rate card is permanently deleted.
C) The rate card is deactivated, but can be reactivated.
D) The rate card is deactivated and cannot be reactivated.
3. Which two one-click tasks can you create in a default Microsoft Dynamics Marketing project? Each correct answer presents a complete solution.
A) Scheduled Appointment
B) Qualified Lead
C) Sent Proposal
D) Routed Proof
4. You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
Which two actions can you take with the contact? Each correct answer presents a complete solution.
A) Add the contact to the Vendor group.
B) Change the contact group to Client.
C) Change the contact group to Vendor.
D) Add the contact to the Client group.
5. Which field value can you NOT specify in a Request for Quote (RFQ) template?
A) Date
B) Vendors
C) Status
D) Requirements
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B,D | Question # 4 Answer: A,B | Question # 5 Answer: A |
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