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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Topic 2: Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Topic 3: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Topic 4: Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Topic 5: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?
A) to each approver in the specified order until one approver approves the request
B) to all approvers in the specified order regardless of the responses
C) to all approvers at the same time
D) to each approver in the specified order until one approver rejects the request
2. You are entering budget items into a Microsoft Dynamics Marketing budget worksheet.
Which statement is true when the default budget worksheet interval is set to Monthly?
A) You can set the interval for individual budget items when entering the items in the workbook,
B) You can enter budget items and display the budget only for monthly intervals.
C) You can enter budget items only for monthly intervals but can display the budget for other intervals.
D) You can set the interval for individual budget items by changing the default interval before entering the items.
3. You create a new result type in the Campaign Performance Dashboard of Microsoft Dynamics Marketing.
How many Campaign Performance Dashboard columns does the new result type have?
A) 3
B) 4
C) 2
D) 1
4. You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
Which records track the contacts who confirm that they will attend the event?
A) response records
B) fulfillment records
C) lead records
D) registration records
5. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?
A) navigation link
B) Scheduler activity
C) webpage
D) landing page activity
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
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