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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A company has issues with the query performance of their company's current BI system. Which feature of IBM Cognos BI best addresses this pain point?

A) Simply Systems Management
B) In-memory Processing
C) Real-time Monitoring
D) Accelerated Model Design

2. Which capability of IBM Cognos BI is geared toward a consumer or casual user?

A) TM1 integration
B) Report Studio
C) Business Modeling
D) Business Insight

3. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
D) Expand the agenda to include capabilities not provided by the competitor.

4. What is the easiest place to look for business intelligence sales opportunities?

A) New accounts
B) Existing accounts
C) Competitor accounts
D) Small companies

5. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM SPSS
B) IBM Cognos Controller
C) IBM OpenPages
D) IBM Cognos TM1

Solutions: