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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

A) Automation and collaboration lead to enhanced productivity from analysts.
B) C&DS increases the reliability of analytical results.
C) C&DS integrates with the existing enterprise environment.
D) IT can monitor and control C&DS processes without having to know analytic details.

2. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To reduce data to a simpler form.
B) To divide the market or customer base into groups.
C) To discover linked purchases and other occurrences.
D) To prepare a data set for optimal modeling.

3. Which question is most appropriate to ask when selling SPSS Data Collection?

A) How do you currently deploy your analytics results?
B) How consistent is your decision making?
C) Do you have projects where knowing what your customers thought would impact your decisions?
D) Are you able to analyze individual transactions to identify purchase patterns?

4. Which statement is true about SPSS Modeler Premium?

A) It leverages unstructured data only.
B) It leverages structured data only.
C) It requires no programming experience to use.
D) It addresses all but one of the phases in the CRISP-DM methodology.

5. Which characteristic of SPSS Modeler appeals more to power data mining experts?

A) Automated data preparation
B) Automated modeling
C) No programming needed
D) SPSS Statistics integration

Solutions: