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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?

A) Paintings in Oil
B) Any phrase with the keyword oil painting, such as old oil paintings
C) Watercolor painting
D) Oil Painting

2. You have created a report for you and your client, regarding several performance factors. You
receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?

A) 66MB
B) 2MB
C) 50MB
D) 25MB

3. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) {Iron Man}
B) +["Iron Man"]
C) -[Iron Man]
D) ("Iron Man")

4. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) Yes, Nancy can do this through Google AdWords' Demographic bidding.
B) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
C) No, Google AdWords can automatically change the bids, but only for seven-day increments .
D) Yes, Nancy can do this through Google AdWords' Ad scheduling.

5. You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?

A) The quality score of your ad will decrease.
B) The conversion rate for your ad will increase.
C) The number of clicks on your ad will likely go down.
D) The number of clicks on your ad will likely go up.

Solutions: